New technology and social media have profoundly changed the development of the creative industries. Local filmmakers are becoming more conscious of their autonomy in creativity and production, and have broadly adopted the mentality of “trial for final”. However, there is a lack of support on how they achieve self-management, initiate collaboration and development, enter the industry and make connections internationally. It is time for the new generation of Hong Kong filmmakers to break out of the old ways of thinking and create new possibilities, hence the Eye Catcher, Renaissance Foundation’s new project for 2021, was born.

Eye Catcher explores new perspectives and possibilities in filmmaking, production and distribution. It provides opportunities for the new generation of filmmakers to expand their projects, encourage self-betterment, and facilitate networking and funding. The programme endeavours to encourage the spirit of self-producing, stimulate the creative potential of the community across different disciplines, and strengthen the connection in the movie industry between Hong Kong, Asia and the world.

新科技和社交媒體深刻改變創意產業的發展，本地影像創作人在創作與製作上的自主意識逐步提高，已進入一個「人人試當真」的世界。然而，影像創作人如何自主管理、合作發展，如何進入業界、連結國際，卻缺少足夠支援。香港理應走出舊式思維，藉由新世代創造新可能，闖出新天地。文藝復興基金會2021年全新企劃「奪目影像」應運而生。

「奪目影像」探索影像創作、製作及發行的新角度、新可能，為新一代影像創作人提供項目拓展與自我增值的機會，以及融資與人脈的便利。鼓勵自主廠牌精神，激發影像社群跨界創作潛能，推動香港與亞洲及全球的影像連結。