Pitching Workshop – Pitching Techniques for International and Local Financing Platform and Case Studies
Date: 4th December, 2021
Advisor: Catherine CHAN (Independent Producer, Audience Designer)
During the 3-hour workshop hosted by independent documentary film producer and audience designer, Catherine CHAN, she shared an overview of audience design, budgeting and financing strategies, and pitching techniques. It outlined the entire planning process of the “birth of a film” from scratch, and how to work with directors to be the best “performance” partner. The workshop featured practical case studies and introductions to industry resources.
‘Filming a new movie is similar to establishing a start-up.’ Therefore, it came to the concept of audience design. Before pitching, we need to think about a few questions. Who is the audience of my movie? How to attract people from different fields to engage in your project? Budgeting not only reflects your expected audience design, it also reflects your financing strategies and your distribution plan. Financing strategies would be fundamental when facing varied film festivals and fundings. Your content decides your strategies, introducing your motive and your story would be the most important thing.
提案工作坊 – 國際及本地影展提案技巧及案例分析
日期：2021年12月4日
指導陣容：陳芷琪（獨立製片人、觀衆策略師）
三小時的工作坊裏，嘉賓從觀眾設計、制訂預算與融資策略、提案技巧三個方面，概述如何從零開始策劃「一齣電影的誕生」；作為監製，又如何與導演結合成為最佳「表現」拍檔；並以實際案例作分析，引介業界資源。
「拍一齣戲就像開始一個新創企業。」因此衍生出觀眾設計的概念，特別在準備提案前，需要思考：誰可能是我電影的觀眾？如何吸引到不同領域的人士樂意參與你的項目。而預算不但能體現你預期的觀眾是誰，也能體現你未來融資及發行自己電影的計劃。面對大大小小的影展和資金，制訂一個融資策略是必不可少。內容決定形式，最重要還是讓其他人明白你的創作動機、理解你的故事。