Date: 3rd December, 2022
Mentor: Catherine Chan
@Incubation 2022
In the third stage of the Incubation Program, the first pitching workshop focused on the techniques of pitching and audience design. Independent producer and audience designer Catherine Chan spoke on the importance of audience design through her past and ongoing visual projects. People’s care for and interest in our story is the first step in attracting investments. The story needs to reach the audience through various channels. Audience design should start at the initial stage of story development, tailor the film for film festivals from various angles, and seize every opportunity to promote the film.
日期：2022年12月3日
嘉賓：陳芷琪
@廠牌計劃 2022
廠牌計劃第三階段，第一場工作坊以「提案技巧與觀眾設計」為主題，紀錄片監製及觀眾策略師陳芷琪（Catherine）透過自己曾經及現正參與的影像項目，講解觀眾設計的重要性：有人關心你的故事、對你的故事有興趣，是逐步尋覓資金的起步點，再善用不同的播放渠道與觀眾接觸。觀眾設計其實應該從故事發展的階段開始，多角度配合不同影展以及提案的需要，微調、修改當中的策略，抓緊每個將作品推廣出去的機會。